As the Account Executive for my group, I delegated tasks to each of my team members as we successfully created one of my favorite advertising campaigns. Please read below to see what our campaign focused on:
“This campaign examines the factors that prevent college students from voting and suggests effective ways to readjust their perception and motivate them to register and vote. Through extensive research via online surveys and in-depth interviews, we have found key insights that led us to this campaign’s theme: Vital Votes. These groundbreaking insights allowed us to develop strategies to reach out and connect with college students through social media, flyers and posters.”
Click the link below to view the entire plan book. It’s worth it – I promise!